The whole time we were riding, learning new skills and looking for new places to ride or possible build our own place, we found ourselves buying more and more mountain bike attire. From T-shirts to pads we all had our own tastes, but we soon realised that all the well known brands, although being nice and having some great designs, there was no real alternative feel to any of them. 

 

This got us thinking... We felt there must be other people like us who are in to sports and would like an alternative feel to a brand.      We wanted something that was going to match the kind of lines we was going to be building at our new track, dark, twisted but bold with a real edge to it.

 

After lots of long discussions and meetings, we decided that if its not out there, then we will make it be out there! This with our new found love of mountain biking, we realised that the brand should in some way reflect an aspect of mountain biking, but keeping within the dark alternative style we were looking for, this is when we came up with Beartrap...

 

While some who are not sure how exactly "Beartrap" tides in with mountain biking, the lovers of mountain biking and most other forms of bike sports will be able to relate to the slang term of "a beartrap" which is when you are on a bike and the pedal swings round and smashes you in the shin! one of the most painful but most common thing anyone who has ever been on a bike will do!

 

 

 

 

 

beartrap 1) v. to slip off a pedal, causing it to slam one in the shin,
when one gets kracked with a pedal.
2) n. the toothlike scars resulting from being beartrapped.

 

 

 

So now we had a name we needed a logo.. something that was going to stand out but at the same time be bold and really give a feel to how we wanted Beartrap to be seen by others.

We wanted something that was relative to the name so we soon decided that bear claws would be a big feature, but we also wanted to keep some the aspects of mountain biking, with the winding lines like on trail.

 

With all this in mind we got a good friend of Beartrap to draw up some idea's, below you can see a few of the other designs we looked at.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

With the realisation of what we had already achieved in putting our heads together to make a brand and

designed our logo we couldnt wait to get our brand out there and in July of 2014 we made our first T-shirt

design. We didnt want all of our hard work be let down by a cheap looking / feeling garment, so after a bit

of research and trials we found what we was looking for and decided that a T-shirt with a simple design

but great quality was a great first step for us and thus the Classic Beartrap T-shirt was created. 

 

Delivered to us in October 2014 with preordereds already in, the Classic Beartrap T-Shirt has been our

best seller to date.With the limited Ed white version also being available we felt it was a great start to the

life of Beartrap and offered a really good insight in to the quality we was going to stick to in anything we
did.